Services
Pay-Per-Click (PPC) / Search Engine Marketing (SEM)
We offer a complete set of Pay-Per-Click (PPC) services, typically sold as a package to help you effectively manage your online advertising campaigns effectively and efficiently. Our initial PPC setup includes:
- Discovery / campaign goals & objectives
We work with our clients to build a foundation for their campaign(s) by working with them to understand their business model, identify the intended target audience(s), and their goals & expectations for the PPC campaign. - Competitive analysis
In addition to understanding our clients' business models, we also identify and analyze your competitors in search of successful strategies they've used. Keywords can be added to your campaign based on these findings, including branded or competitor terms and tracked in separate campaigns. - Keyword research
With the information from the discovery process as a basis, we will create a list of approximately 50-200 keywords to start. Using results from the first month of your campaign (or previous data from existing campaigns), we will gradually narrow down the list of keywords to those that are most effective (and provide the greatest ROI). - Landing page design & development
Having a good landing page is half the battle of PPC campaigns. We help you design a landing page that works well with your targeted campaign and drives your visitors to a call-to-action specific to your goal(s). - Compelling ad creation
With a limited amount of text available for your text-based ads, your message has to be effective and efficient to drive users to click on your ad. We help you create 3-5 initial ads to use and evaluate for further refinement tweaking during the campaign management process. - PPC campaign setup
For most clients, we suggest starting with Google AdWords to establish their campaigns. Later, once their campaigns have been refined and tweaked to optimize their keywords, ads and resulting ROI, they have the option to include other search engine networks. Our initial setup process includes the setup of a Google AdWords account. The client is responsible for adding their billing information as they will be billed directly for ad spend.
