Website Development

In an effort to develop long-lasting (happy) relationships with our clients and prevent scope (and cost) creep, we follow a very structured website development process outlined below:

  1. Introduction
    Before we begin any project, we like to get to know our clients and their businesses.We recognize the importance of making sure we're the right fit for their needs.
  2. Requirements
    We work with clients to evaluate their functionality requirements, design preferences, and budget restraints.
  3. Proposal & quote
    Following the requirements discussion, we prepare a document describing the project and an estimate of the cost for our services. At this stage, m2 may also present some ideas and advice of our own that we feel may provide you with additional opportunities to develop your business and serve your customers on the web. This stage of the process is FREE and without obligation.
  4. Website design phase (for custom designed websites)
    Once the requirements and proposal have been agreed upon, we request a deposit to secure our services. For additional details about our design process, click here.
  5. Website shell creation
    We take careful care to develop the foundation of each website in a way that:
    • Meets best practices in web standards (W3C)
    • Provides accessibility for users with disabilities
    • Builds a solid foundation for integrating content in a consistent (and efficient) manner throughout your site
    • Constructs a properly structured (CSS) stylesheet for ease of style or design changes in the future
    • Allows you to see your site (without the content) in functioning form in a web browser
  6. Website content & functionality integration
    Following completion (and approval) of the site shell, we add the textual & graphical content along with the functionality for the site. Content can be pulled from the client's existing resources, created by your team or developed by m2 (at an additional cost).
  7. Pre-launch website testing & refinement
    Our team follows a strict pre-launch process to test and refine your website prior to final approval and launch. Our thorough website launch process includes a lengthy checklist of items to ensure the integrity of your website and is refined and reviewed each year by our web development team.
  8. Approval & website launch
    With the client's final approval, m2 will launch the new website.
  9. Post-launch procedure
    After the website is launched, our work isn't done. We perform a secondary list of post-launch tasks to ensure proper submission to search engines & website analytics tools
  10. Website measurement
    After your site is up and running, m2 can help clients measure the success of the website. We can help clients track referring sites, site traffic, popular pages, user satisfaction, effective advertisements & campaigns, and many other measures of your ROI. Reports on identified measures can be generated for clients on an ongoing basis.
  11. Maintenance / training
    Our recommendation for maintenance and/or training will depend on the complexity and dynamic/static nature of the website. m2 can provide clients with various options for maintenance ranging from self-maintenance to a completely hands-off approach.

128 County Line Rd W - Suite A | Westerville, OH 43082 | (614) 794-6226

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